MESSAGE #675 RISK

No risk, no reward.

I know something about you.

You don’t like taking risks.

You like to be comfortable.

I like Seth Godin’s take on it from his book, “Tribes”…

Possibility of Risk

I was listening to a talking head on the radio, and he was prattling on about a “probability of risk” related to some course of action in the future. People are so afraid of risk they can’t even use the word. Risk, after all, is a probability of failure, right? So this guy was warning us of a probability of a probability. He couldn’t even say it.

It’s all a risk. Always.

That’s not true, actually. The only exception: it’s a certainty that there’s risk. The safer you play your plans for the future, the riskier it actually is. That’s because the world is certainly, definitely, and more than possibly changing.

Think of it this way, what if you used the same strategy every time, against a certain opponent you knew you could beat? Do you assume that you will always get the same result? Just because you beat them before doesn’t guarantee that you will always beat them. They may be improving. They may be changing their strategy. And there may be tough weather/court conditions.

Nothing stays the same, so neither should your strategy attitude or mindset.

Take risks – you won’t regret it.


Thanks for reading.