MESSAGE #854 DON’T BE VANILLA…
“Falling into a routine can destroy your life. Routine is so dangerous and so powerful that even the best of intentions can be knocked down for good because of it. Recognize if you are in a routine and break free.”
-author unknown
Our habits form our lives. Most of what we do on a daily basis is the same as the day before.
Most of what we do is normal, standard, boring.
VANILLA (as in ice cream).
I just really started getting into Twitter. Gary Vaynerchuck, author of CRUSH IT! gave me some great ideas on how to use social media to “crush it” and take my personal brand to the next level.
I started following a large number of people.
They all responded with the same message…
“Thanks for the follow! Checkout my website at…”
That’s annoying.
That’s what everyone does. Why wouldn’t you do something different?
Stop ordering vanilla ice cream.
What if you saw a black crow today? You wouldn’t think anything of it.
But what if you saw a pink crow today? I think you would definitely take notice.
You can be sure I will be direct messaging people with unique messages.
In tennis, if your strategy isn’t working, try something different. Change speeds, go to net, hit some moon balls.
You’ll get different results.
Business, school and relationships are the same way.